The data we can gather very quickly, offer us an invaluable treasure of useful statistical information which is a gateway to assessing the position of our brand in the market, planning the future brand positioning and monitoring the progress of...
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Mitja Tuškej • 30. 01. 2014
Having in mind all facts on brand perception, presented in the post Band perception became reality, we designed a model to make the estimation of the perception of your brand(s) easier. The model takes into consideration that brand perception...
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Mitja Tuškej • 22. 01. 2014
In the management of brands in today’s circumstances, we can not focus only on the tangible differences between brands. Those differences usually concern only the technological advantages of a brand or products which are nowadays very quickly...
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Mitja Tuškej • 17. 01. 2014
“Sadly, brand perception became reality”. I borrowed this statement imbued with pain from Mark Selby, Nokia’s Ex-Vice President of Multimedia who was in charge, among other things, of communication with other industries and the academic sphere....
Recent posts
Mitja Tuškej - 05. 02. 2014
Mitja Tuškej - 30. 01. 2014
Mitja Tuškej - 22. 01. 2014
Mitja Tuškej - 17. 01. 2014
