It’s about your brand’s perception.
BPS is an efficient online platform for measuring the complete perception of your brand. Using this research tool, you can easily and quickly get data for precise and reliable perception of your brand in relation to your competitors.
It’s easy. The setup is really simple.
Access the internet application, login and enter attributes, values and personalities that are associated with your brand and its main competitors. Survey template is already prepared for you. Just fill it in with the content that suits you best.
Not much. The tool is well optimized.
Enter respondents’ e-mail addresses, write an invitation and a reminder e-mails, and click the “send invitation” button. Then sit back and relax while your survey will be sent out automatically.
You’ll get quick real-time data.
You can monitor results in real time while the research is still on-going. When the survey has ended, research data is displayed in a user friendly manner to give you a quick overview of the results. You can also export data to multiple formats (excel, access, spss, r) to make further analyses.
You’ll easily make attractive reports.
Your presentation will be attractive, interesting and clear. Simply copy into your presentation the relevant outputs (profiles, indexes, brand core elements) that define each brand and the position of your brand in the competitive market will clearly be seen.